Michał Kuczera, Maciej Bojan

WEBSITE POSITIONING SUPPORT IN E-MARKETING PROCESSES

The topic of website positioning support in e-marketing processes is presented. In particular, the analysis covers the content of the website, acquiring valuable links, collecting and processing data on user behaviour on the website and website optimization, i.e. SEO. It was shown what influences the positioning of the website in the web browser on the example of the obtained data and statistics. The solutions that should be applied to obtain the best effect in the optimization and positioning of the website on the web were presented taking into account all the data obtained.